Google Ads vs Facebook Ads: Which Is Right for You?
Once a business decides to try paid advertising, the next question lands almost immediately. Google Ads or Facebook Ads – which one should I use? It is a fair question, and the answer is not about which platform is better. It is about which one fits what you are trying to do. They reach people […]
Organic Social vs Paid Ads: Where Should Your Budget Go?
Most small businesses eventually hit the same fork in the road with social media. Should I keep posting for free, or start paying for ads? It is a fair question, and the honest answer is not one or the other. They do different jobs. The trick is knowing what each one is actually good at, […]
Why “Just Boosting a Post” Rarely Works
You have a post doing well, Facebook offers to get it seen by more people for a few euro, and it feels like a no-brainer. So why does boosting a post so rarely bring in real business? It is the most common thing small businesses do with paid social, and usually the least effective. Not […]