How to Run a Brand Audit on Your Own Business | Nuhouse Design
When did you last look at your own business the way a stranger looks at it? Most owners never do. You see your branding in pieces – a card here, the website when you update it, the van every morning without really looking. What you never do is put it all side by side and […]
How to Stand Out From Local Competitors | Nuhouse Design
If a customer put your website beside three of your competitors and covered the names, could they tell you apart? For most local businesses the honest answer is no. Same claims, same stock photos, same blue and grey, same promise of quality work and great service. Not because the businesses are the same, but because […]
When Is It Time to Rebrand Your Business? | Nuhouse Design
How do you know the difference between a brand that needs replacing and one you have just got bored of looking at? You see your own logo more than anyone else on earth. Your customers see it occasionally, in passing, and mostly they are not looking at it at all. That gap is why so […]
Choosing Brand Fonts for a Small Business | Nuhouse Design
Ever downloaded a free font, used it across your whole brand, then found out you were never allowed to? It is more common than you would think. Fonts are software, they come with licences, and the licence you get from a free download site is rarely the licence you actually need. Plenty of small businesses […]
Choosing Brand Colours for Web and Print | Nuhouse Design
Ever printed your business cards and wondered why the blue looks nothing like the blue on your website? It happens constantly. A colour is picked on a screen, signed off on a screen, and then arrives back from the printer looking dull, muddy or slightly wrong. Choosing brand colours is one of those jobs that […]
Why Your Business Cards Should Match Your Website
Picture this. A customer picks up your business card, likes it, and later visits your website – and it feels like a completely different business. Different colours, different fonts, a different feel entirely. It is a small thing, but it quietly chips away at trust. This is where brand consistency comes in, and why your […]
What Goes Into a Brand Style Guide (And Why You Need One)
If your business ever feels a bit inconsistent – one shade of blue here, a different font there, a logo that looks slightly off on every document – there is usually one thing missing. A brand style guide. It sounds like something only big companies need, but a simple one is one of the most […]
Branding vs Marketing vs a Logo: What Do You Actually Need?
A lot of business owners use these three words as if they mean the same thing. Branding, marketing, a logo – aren’t they all just the same job? Not quite. They are connected, but they are three different things, and mixing them up is one of the most common reasons businesses spend money in the […]